Top 10 Things to Do in Amsterdam: Must Sees & Online Tickets

Amsterdam’s charm is a mix of historical canals, world-class museums, and a vibrant cultural scene that captivates visitors from all over the world. This city has a unique blend of rich history, contemporary art, and unique districts, making it a popular city trip destination. 

Here are the Top 10 Things to Do in Amsterdam you shouldn't miss during your trip, along with online tickets and insider tips to help you make the most of your visit. 

Let’s dive into what makes Amsterdam unforgettable and how to experience it like a local.

Sightseeing Tip: Essential Travel Passes for Exploring Amsterdam

1. I Amsterdam City Card with Public Transport – 70+ Attractions

For those wanting to experience the best of Amsterdam, the I Amsterdam City Card is highly recommended. This all-in-one city pass provides entry to over 70 top attractions, including the Rijksmuseum, Van Gogh Museum, and a scenic canal cruise, along with unlimited access to public transport. It’s a money-saving, convenient way to discover the city’s highlights at your own pace. >> More details here.

• For more information and to explore other Amsterdam city pass options, check out our complete guide: Best City Pass for Amsterdam | Compare Prices & Included Attractions.

2. GVB Public Transport Ticket for Amsterdam

If you’re looking for a straightforward public transport card, the GVB Public Transport Ticket is an ideal option. This ticket provides unlimited access to trams, buses, metros, and ferries operated by GVB across Amsterdam. Available in options from 1 to 7 days, it’s perfect for those who want flexible, easy travel throughout the city. >> More Details.

From Landmarks to Museums to Cultural Experiences

1. Canal Cruise

Exploring Amsterdam’s canals by boat is the ultimate way to see the city’s picturesque streets and historic architecture. A canal cruise allows you to soak in the sights while learning about Amsterdam’s history and culture from a different perspective. Whether you choose a classic boat or a luxury dinner cruise, it’s a scenic way to navigate through the city’s UNESCO-listed canals, passing by 17th-century buildings, charming bridges, and houseboats -  a relaxed way to explore Amsterdam. 

• Departure Points: Multiple departure points, including Central Station and Rijksmuseum.
• Best Time: Evening cruises offer a magical view of illuminated bridges and reflections on the water.
• Insider Tip: Look for themed cruises, like wine and cheese or dinner cruises. Book in advance during summer months to ensure availability.

2. Rijksmuseum

Home to the Netherlands' finest art collection, the Rijksmuseum features masterpieces from Dutch Golden Age artists like Rembrandt and Vermeer. Alongside paintings, you’ll find historical artifacts and sculptures that illustrate the depth of Dutch heritage. Wander through its grand halls to discover a collection that spans over 800 years, making it a rich journey through time.

• Address: Museumstraat 1, 1071 XX Amsterdam.
• Best Time to Visit: Early morning or late afternoon to avoid crowds.
• Insider Tip: Don’t miss Rembrandt’s “The Night Watch” in the central gallery.
• Ticket Advice: One of the most popular attractions, which is why reserving skip the line tickets online is highly recommended to save time.

3. Red-Light District

Visiting Amsterdam’s Red-Light District, or De Wallen, is a quintessential experience for many visitors, drawn by curiosity and the district's infamous reputation. This lively area is known for its iconic red-lit windows where legalized sex work takes place. Amidst the neon lights, you’ll find an eclectic mix of cannabis cafes, sex shops, and even Amsterdam’s oldest church, Oude Kerk. Many tourists visit De Wallen for bachelor parties, pub crawls, or simply to get a peek at the shop windows that have made it world-famous.

• Address: De Wallen, Amsterdam city centre.
• Best Time to Visit: Go in the evening for the full experience, but stay aware of your surroundings, as the area attracts pickpockets.
• Insider Tip: Try the Red-Light Secrets Museum for an educational look into the district’s history.
• Ticket Advice: Guided tours are highly recommended to gain a respectful, informative perspective.

4. Anne Frank House

The Anne Frank House is a powerful and moving museum dedicated to the Jewish wartime diarist, Anne Frank. A profoundly moving experience, the Anne Frank House allows visitors to walk through the secret annex where Anne and her family hid during WWII. The museum also presents her diary and personal artifacts, giving a raw insight into the realities of wartime Amsterdam.

• Address: Prinsengracht 263-267, 1016 GV Amsterdam.
• Best Time to Visit: Late in the day, as it’s quieter and adds to the atmosphere.
• Insider Tip: Tickets are only available online and often sell out weeks in advance, so plan ahead.

5. Van Gogh Museum

This museum holds the world’s largest collection of works by Vincent van Gogh, and is an absolute must for art lovers. See iconic pieces like “Sunflowers” and “The Bedroom,” alongside personal letters that give insight into Van Gogh’s life and creative struggles. The museum’s layout follows the artist’s life chronologically, offering a captivating journey through his turbulent life.

• Address: Museumplein 6, 1071 DJ Amsterdam. 
• Best Time to Visit: Visit on a weekday to enjoy quieter galleries.
• Insider Tip: Take a guided tour or the audio guide to delve into Van Gogh’s life story and his creative process.
• Ticket Advice: Book online to skip lines; weekends can be especially busy.

6. Royal Palace of Amsterdam & Dam Square

Located in the heart of the city, the Royal Palace of Amsterdam stands as a magnificent reminder of the city’s Golden Age. Once a town hall, it now serves as a ceremonial palace used by the Dutch Royal Family. It offers a peek into Dutch royal life, complete with grand halls and elegant furniture. The adjacent Dam Square is always lively, with street performers and cafes. 

• Address: Nieuwezijds Voorburgwal 147, 1012 RJ Amsterdam.
• Best Time to Visit: Mid-morning to enjoy the square before it gets crowded.
• Insider Tip: Check the palace’s schedule for special exhibitions or events.

7. Heineken Experience

The Heineken Experience takes visitors through the world of one of the most famous beers. Set in Heineken’s original brewery, this immersive tour includes historical insights, brewing processes, and tasting sessions. The tour ends in a lively bar where visitors can sample fresh Heineken beer.

• Address: Stadhouderskade 78, 1072 AE Amsterdam.
• Best Time to Visit: Afternoons are quieter; visit early in the day for a more personalized tour.
• Insider Tip: Wrap up your Heineken Experience by personalizing a Heineken bottle with your name or a custom message—a unique souvenir to remember your visit!

8. Vondelpark

Vondelpark is Amsterdam’s largest and most popular park, where locals and visitors alike relax, bike, and picnic. It’s an ideal spot to unwind and enjoy Amsterdam’s green spaces, with scenic ponds, beautiful lawns, and even an open-air theater during summer months. Perfect for an afternoon stroll or cycling. During summer, enjoy free concerts at the open-air theater.

• Address: Vondelpark, Amsterdam city center.
• Best Time to Visit: Early morning for a peaceful walk; late afternoon for lively park life.
• Insider Tip: Rent a bike to fully explore the park, including hidden sculptures and quiet corners.

9. A’DAM Lookout

Located across the IJ River, A’DAM Lookout provides panoramic views of Amsterdam from its 22nd-floor observation deck. The daring can try Europe’s highest swing, which hangs over the edge of the building. The view encompasses the city’s canals, architecture, and beyond, making it a great spot for photography.

• Address: Overhoeksplein 5, 1031 KS Amsterdam.
• Best Time to Visit: Arrive before sunset for breathtaking, golden views.
• Insider Tip: Try the swing if you’re up for an adrenaline rush; it’s an unforgettable experience.
• Ticket Advice: Book online to reserve a spot, especially for the swing.

10. Stedelijk Museum

Amsterdam’s Stedelijk Museum offers a fresh look at modern and contemporary art, housing works by iconic artists like Mondrian, Chagall, and Picasso. The collection includes visual arts, design, and installations that showcase Amsterdam’s creative influence. It’s a vibrant experience for art enthusiasts, offering a fresh take on modern aesthetics.

• Address: Museumplein 10, 1071 DJ Amsterdam.
• Best Time to Visit: Early afternoon when crowds tend to thin out.
• Insider Tip: Use the museum app for deeper insights and interactive guides.
• Ticket Advice: Book tickets online, especially for weekends.

Amsterdam’s diverse attractions offer something for everyone, from art and history to unique cultural experiences. Booking tickets online ensures a smooth visit, so you can fully enjoy each of these memorable destinations. Discover the city at your own pace and immerse yourself in Amsterdam’s vibrant character.