Amsterdam’s charm is rooted in its rich history, lively cultural scene, and scenic canals. From exploring world-renowned museums to discovering hidden gems around every corner, Amsterdam has endless attractions and experiences to offer.
Whether you’re a first-time visitor or a seasoned traveler, this categorized list of the 35 Best Things to Do in Amsterdam will help you make the most of your time in this captivating city.
With sections dedicated to the Top 10 must-sees, museums, family-friendly activities, and more, it’s easier than ever to plan your perfect Amsterdam adventure.
Let's dive right in!
Top 10
1. Canal Cruise
A canal cruise is one of the best ways to experience Amsterdam’s historic architecture, charming bridges, and lively neighbourhoods from a unique perspective.
Glide past 17th-century buildings and iconic houseboats, while audio guides share the city’s history and cultural stories. Whether you choose a classic daytime cruise or an atmospheric evening ride, exploring Amsterdam’s UNESCO-listed canals by boat is unforgettable.
- Departure Points: Central Station, Rijksmuseum, and other locations.
- Best Time to Go: Evening cruises showcase the illuminated bridges beautifully.
- Insider Tip: Consider a themed cruise, like a wine and cheese or dinner cruise, for a unique experience.
2. Rijksmuseum
The Rijksmuseum offers an impressive journey through Dutch art and history, with masterpieces by Rembrandt, Vermeer, and other celebrated artists.
This grand museum features displays that cover the Dutch Golden Age, Asian art, and historical artefacts, presenting centuries of Dutch heritage. Highlights include Rembrandt’s "The Night Watch" and the ornate Gallery of Honour.
- Address: Museumstraat 1, 1071 XX Amsterdam.
- Best Time to Visit: Early morning or late afternoon to avoid the busiest crowds.
- Insider Tip: Spend extra time in the Gallery of Honour for the museum’s most renowned paintings.
3. Van Gogh Museum
A visit to the Van Gogh Museum is a must for art enthusiasts. Home to the largest collection of Vincent van Gogh’s works, the museum features famous pieces like "Sunflowers" and "The Bedroom."
Visitors journey through Van Gogh’s life stages, exploring his evolving style and personal struggles through his letters and sketches. The museum’s chronological layout enhances the immersive experience, offering insights into Van Gogh’s life and artistic journey.
- Address: Museumplein 6, 1071 DJ Amsterdam.
- Best Time to Visit: Mornings or weekdays for a more relaxed experience.
- Insider Tip: Opt for the multimedia guide to gain deeper insight into Van Gogh’s work and techniques.
4. Anne Frank House
This profoundly moving museum allows visitors to walk through the secret annex where Anne Frank and her family hid during WWII. The Anne Frank House displays personal items and excerpts from her diary, providing a poignant look into the hardships endured during the Holocaust.
This visit is a powerful reminder of history, offering a raw and intimate perspective on Anne’s story and the impact of WWII on Amsterdam’s Jewish community.
- Address: Prinsengracht 263-267, 1016 GV Amsterdam.
- Best Time to Visit: Late afternoon for a quieter, more reflective visit.
- Insider Tip: Plan well ahead, as tickets can sell out weeks in advance.
5. Red-Light District
Amsterdam’s Red-Light District, or De Wallen, is famous worldwide for its red-lit windows and open-minded approach to sex work. The area is also known for its vibrant nightlife and cannabis cafes, and it even houses Amsterdam’s oldest church, Oude Kerk.
Many visitors come at the evening to get a feel of the exceptional atmosphere or even guided tours to learn about the district’s legal and cultural significance, as well as its rich history. The Red-Light District is an intriguing place that combines Amsterdam’s progressive values with a historical setting.
- Address: De Wallen, city centre.
- Best Time to Visit: Evening offers a lively atmosphere; be aware of your sourroundings, as pickpockets can be active in crowded areas.
- Insider Tip: The Red-Light Secrets Museum provides an educational look into the district’s history and its legalised status.
6. Royal Palace of Amsterdam
Located in the heart of the city, the Royal Palace of Amsterdam is an architectural marvel originally built as a city hall in the 17th century. Today, it serves as a royal residence for the Dutch Royal Family during official events.
Visitors can explore its grand interiors, lavishly decorated rooms, and impressive sculptures, gaining insight into the Dutch monarchy and royal history. The palace’s opulent halls make it a must-visit for those interested in architecture and Dutch heritage.
- Address: Nieuwezijds Voorburgwal 147, 1012 RJ Amsterdam.
- Best Time to Visit: Mid-morning, when the palace is generally quieter.
- Insider Tip: Check the schedule for special exhibitions or events hosted at the palace.
7. Dam Square
Dam Square is the bustling centre of Amsterdam, surrounded by historical buildings, shops, and cafes. The square often hosts street performers, markets, and events, making it a vibrant hub of city life.
Key landmarks around Dam Square include the National Monument, a tribute to WWII victims, and the Royal Palace. It’s a perfect spot for people-watching and soaking in the city’s atmosphere.
- Address: Dam Square, Amsterdam city centre.
- Best Time to Visit: Early afternoon for lively activity.
- Insider Tip: Grab a coffee at a nearby cafe and enjoy watching the daily activity in this iconic square.
8. Heineken Experience
The Heineken Experience takes visitors through the original Heineken brewery, offering an engaging tour with insights into the brewing process, the history of Heineken, and tasting sessions.
Interactive displays, brewing simulations, and the chance to customise a Heineken bottle make this tour a fun and educational experience. The tour concludes with a visit to a lively bar where visitors can enjoy freshly brewed Heineken.
- Address: Stadhouderskade 78, 1072 AE Amsterdam.
- Best Time to Visit: Early afternoon is quieter, allowing for a more in-depth experience.
- Insider Tip: Personalise a Heineken bottle as a keepsake – a unique souvenir to remember your visit.
9. Vondelpark
Amsterdam’s Vondelpark is a spacious urban park beloved by locals and tourists alike. With scenic walking trails, ponds, and open green spaces, it’s ideal for a leisurely day outdoors.
The park also features cafes, sculptures, and an open-air theatre that hosts free concerts in summer. Whether for a peaceful stroll, a bike ride, or a relaxing picnic, Vondelpark offers a serene escape from the city bustle.
- Address: Vondelpark, city centre.
- Best Time to Visit: Mornings for a quieter experience; afternoons for lively activity.
- Insider Tip: Rent a bike to explore the park fully, and don’t miss the rose garden and hidden sculptures.
10. A’DAM Lookout
Perched across the IJ River, the A’DAM Lookout offers breathtaking panoramic views of Amsterdam from its 22nd-floor observation deck. Visitors can also try Europe’s highest swing, which lets thrill-seekers swing out over the edge of the building.
With its rooftop bar and impressive city views, the Lookout is a favourite for photographers and adventure lovers alike.
- Address: Overhoeksplein 5, 1031 KS Amsterdam.
- Best Time to Visit: Before sunset for incredible golden-hour views.
- Insider Tip: Try the swing if you’re up for an adrenaline rush – it’s an unforgettable experience.
Museums and Art
11. Stedelijk Museum
Amsterdam’s Stedelijk Museum showcases modern and contemporary art, with pieces from renowned artists like Mondrian, Chagall, and Picasso. The museum’s exhibitions span visual arts, design, and installations, offering a dynamic space for art enthusiasts.
With interactive exhibits and avant-garde design, the Stedelijk Museum is an inspiring experience, providing a fresh perspective on art and creativity.
- Address: Museumplein 10, 1071 DJ Amsterdam.
- Best Time to Visit: Early afternoon when galleries are quieter.
- Insider Tip: Use the museum app for extra insights and interactive guides that enhance the experience.
12. Rembrandt House Museum
Step into the former home and studio of Rembrandt van Rijn, one of the most famous Dutch painters of the 17th century. The Rembrandt House Museum recreates his home as it was during his lifetime, displaying his personal items and studio tools. Visitors can learn about Rembrandt’s techniques, see his etching studio, and even participate in painting workshops.
- Address: Jodenbreestraat 4, 1011 NK Amsterdam.
- Best Time to Visit: Early in the day for a quieter experience.
- Insider Tip: Try a hands-on etching workshop to create a unique memento of your visit.
13. Moco Museum
The Moco Museum focuses on modern, contemporary, and street art, featuring works by famous artists such as Banksy, Andy Warhol, and Keith Haring.
The museum, housed in a charming historic villa on Museumplein, combines classic architecture with bold, eye-catching art. Its rotating exhibitions and installations attract art enthusiasts looking for a unique and unconventional experience in Amsterdam’s museum scene.
- Address: Honthorststraat 20, 1071 DE Amsterdam.
- Best Time to Visit: Early afternoon when it’s less busy.
- Insider Tip: Don’t miss the immersive digital art installations on the lower level for a unique visual experience.
14. Hermitage Amsterdam
A branch of the famous Hermitage Museum in St. Petersburg, Hermitage Amsterdam showcases rotating exhibitions of art and historical artifacts from Russia and beyond. The museum’s impressive architecture and tranquil garden make it a beautiful place to explore. Exhibits range from Russian art and culture to Dutch history, offering a diverse experience for art lovers and history enthusiasts.
- Address: Amstel 51, 1018 EJ Amsterdam.
- Best Time to Visit: Mornings to avoid peak times.
- Insider Tip: Spend some time in the museum’s courtyard garden for a peaceful break.
15. The National Maritime Museum
Housed in a historic naval warehouse, the National Maritime Museum (Het Scheepvaartmuseum) offers a captivating journey into the Netherlands’ maritime past.
With interactive exhibits, a life-sized replica of a Dutch East India Company ship, and artefacts from the Dutch Golden Age, the museum provides an engaging look at the country’s seafaring heritage. Visitors of all ages will find something to enjoy, from ship models to historical navigation tools.
- Address: Kattenburgerplein 1, 1018 KK Amsterdam.
- Best Time to Visit: Mid-morning or early afternoon.
- Insider Tip: Climb aboard the replica ship docked outside the museum for a hands-on experience of life at sea.
16. Museum of Prostitution – Red Light Secrets
Located in the heart of the Red-Light District, this museum offers an insightful look into the lives of sex workers in Amsterdam. The Museum of Prostitution is housed in a former brothel and provides a respectful, educational experience, revealing the history and modern-day realities of the profession. Interactive exhibits allow visitors to learn about Amsterdam’s progressive policies on sex work.
- Address: Oudezijds Achterburgwal 60, 1012 DP Amsterdam.
- Best Time to Visit: Late afternoon or early evening.
- Insider Tip: Gain insight into the Red-Light District’s culture and history with a guided tour before or after visiting the museum.
17. Amsterdam Museum
The Amsterdam Museum provides a fascinating look at the city’s history, from its founding to its modern-day culture. With exhibits covering Amsterdam’s Golden Age, social movements, and local traditions, the museum offers insight into the city's evolution.
Interactive displays and multimedia presentations make this an engaging experience for all ages, offering a comprehensive view of Amsterdam’s rich heritage and vibrant culture.
- Address: Kalverstraat 92, 1012 PH Amsterdam.
- Best Time to Visit: Mid-morning to avoid crowds.
- Insider Tip: Don’t miss the Civic Guard Gallery, an open-air hallway featuring 17th-century group portraits.
18. FOAM Photography Museum
FOAM is a must-visit for photography enthusiasts, showcasing contemporary works from international and Dutch photographers. The museum features rotating exhibitions covering a range of photographic styles, from documentary to fashion.
Located along the Keizersgracht canal, FOAM offers an intimate look at visual storytelling and creative expression in a compact, beautifully designed space.
- Address: Keizersgracht 609, 1017 DS Amsterdam.
- Best Time to Visit: Early afternoon when the galleries are quieter.
- Insider Tip: Check the museum’s calendar for special events or artist talks, which are often included with admission.
Family-Friendly Activities
19. NEMO Science Museum
A favourite among families, the NEMO Science Museum is filled with interactive exhibits that make learning fun. Located in a striking building designed by Renzo Piano, NEMO offers hands-on science experiences for visitors of all ages. Kids and adults alike can enjoy exploring the museum’s rooftop terrace, which offers panoramic views of Amsterdam and a small cafe.
- Address: Oosterdok 2, 1011 VX Amsterdam.
- Best Time to Visit: Weekdays are less crowded, especially in the mornings.
- Insider Tip: Bring a snack for the rooftop terrace, where you can enjoy incredible city views and have a small picnic.
20. Artis Royal Zoo
Founded in 1838, Artis Zoo is one of Europe’s oldest zoos, featuring a range of animals from all over the world, botanical gardens, and an aquarium.
The zoo also includes a planetarium and interactive exhibitions, making it a fun and educational visit for families and animal lovers alike. Artis’ historic architecture and serene atmosphere create a unique setting for enjoying nature within the city.
- Address: Plantage Kerklaan 38-40, 1018 CZ Amsterdam.
- Best Time to Visit: Mornings when animals are most active.
- Insider Tip: Check out the Micropia exhibit, a museum dedicated to microorganisms, which is one of Artis Zoo’s unique features.
21. Madame Tussauds
Located on Dam Square, Madame Tussauds Amsterdam is a popular wax museum where visitors can meet lifelike wax figures of celebrities, historical figures, and fictional characters.
The interactive exhibits let you “meet” Dutch royals, famous athletes, and international icons in a fun, engaging setting. It’s a great stop for families and anyone looking to add some playful moments to their Amsterdam itinerary.
- Address: Dam 20, 1012 NP Amsterdam.
- Best Time to Visit: Early morning to avoid crowds.
- Insider Tip: Look for seasonal displays and limited-time exhibits that showcase new figures.
22. The Upside Down Amsterdam
The Upside Down Amsterdam is a playful, Instagram-worthy attraction where visitors can explore rooms with quirky, mind-bending designs that make it appear as if everything is upside down.
With 25 different rooms and installations, it’s a fun, interactive experience where you can take unique photos and enjoy the art of optical illusion. Perfect for groups and families, this attraction adds a whimsical touch to any Amsterdam visit.
- Address: Europaboulevard 5, 1079 RM Amsterdam.
- Best Time to Visit: Mid-morning for the best lighting for photos.
- Insider Tip: Bring your camera or smartphone fully charged – you’ll want to capture every angle.
Modern and Immersive Experiences
23. Fabrique des Lumières
Fabrique des Lumières is an immersive digital art space featuring stunning, larger-than-life projections of famous artworks. Using advanced technology, the artworks are displayed on massive walls, floors, and ceilings, creating an enveloping visual experience.
The exhibitions rotate throughout the year, often showcasing classic masterpieces with a modern twist. This is a must-visit for art lovers and those seeking a unique, cinematic art experience in Amsterdam.
- Address: Pazzanistraat 37, 1014 DB Amsterdam.
- Best Time to Visit: Weekdays for a quieter experience.
- Insider Tip: Check the current exhibition before your visit to see if it aligns with your interests.
24. The Amsterdam Dungeon
The Amsterdam Dungeon offers a thrilling, theatrical journey into the dark history of Amsterdam. Through interactive shows, actors, and special effects, visitors experience tales of crime, punishment, and horror from the city’s past. It’s a fun, spine-chilling attraction that’s perfect for those who enjoy a mix of history and scares, bringing Amsterdam’s murky past to life.
- Address: Rokin 78, 1012 KW Amsterdam.
- Best Time to Visit: Evenings for an added touch of suspense.
- Insider Tip: Suitable for those 10 and up, though younger children may find some parts a bit scary.
25. Amaze Amsterdam
Amaze Amsterdam is a high-tech immersive experience that combines light, sound, and video projections to create a sensory adventure like no other.
Created by the team behind ID&T, Amaze Amsterdam is an interactive journey through seven rooms, each with its own unique atmosphere and story. It’s a captivating experience that’s perfect for anyone interested in modern art, technology, or simply looking for a thrilling, visually engaging experience.
- Address: Elementenstraat 25, 1014 AR Amsterdam.
- Best Time to Visit: Anytime, as the experience is entirely indoors.
- Insider Tip: Bring a friend for a shared experience, as the show is best enjoyed in company.
Tours and Experiences
26. Day Trip to Zaanse Schans, Edam, Volendam & Marken
Escape the city for a day with a tour of traditional Dutch villages like Zaanse Schans, Edam, Volendam, and Marken. Zaanse Schans is known for its iconic windmills, while Edam and Volendam are famous for their cheese markets and charming streets.
Marken offers a glimpse of life in a traditional fishing village. This day trip offers a blend of Dutch culture, scenic landscapes, and history, making it a fantastic way to experience the Netherlands beyond Amsterdam.
- Best Time to Visit: Spring for blooming flowers and mild weather.
- Insider Tip: Wear comfortable shoes, as there’s plenty of walking to fully enjoy each village.
27. Bike Tours
Amsterdam is famously bike-friendly, and a guided bike tour is one of the best ways to explore the city like a local. Bike tours take you through Amsterdam’s scenic canals, historical neighbourhoods, and famous landmarks while a knowledgeable guide shares stories about the city’s history, culture, and architecture. It’s a fun, active way to see the sights and discover hidden gems that are off the main tourist path.
- Best Time to Go: Mornings, when the streets are less crowded.
- Insider Tip: Choose a small-group or private tour to fully enjoy the experience without interruptions.
Outdoor and Nature
28. Bloemenmarkt (Flower Market)
The Bloemenmarkt is the world’s only floating flower market, with stalls lined up along the Singel canal. Here, you’ll find a vibrant display of flowers, including Amsterdam’s famous tulips, as well as bulbs, seeds, and souvenirs. This market is a feast for the senses and a great place to pick up a unique souvenir or take photos of the colourful blooms.
- Address: Singel, between Koningsplein and Muntplein.
- Best Time to Visit: Springtime for the most beautiful flower displays.
- Insider Tip: Purchase bulbs or seeds certified for international export if you plan to bring some home.
29. Hortus Botanicus
Hortus Botanicus is one of the oldest botanical gardens in the world, founded in 1638. Located in the Plantage district, it’s home to over 4,000 species of plants, tropical greenhouses, and a butterfly pavilion.
The lush surroundings make it a peaceful retreat, ideal for nature lovers and those seeking a break from the city’s hustle. The garden is a haven for rare plants, medicinal herbs, and beautiful flowers, with themed areas showcasing flora from different climates.
- Address: Plantage Middenlaan 2a, 1018 DD Amsterdam.
- Best Time to Visit: Spring and summer for the most vibrant blooms.
- Insider Tip: Don’t miss the century-old palm house and the butterfly greenhouse for a unique experience.
Local Culture and Food
30. Dutch Cuisine & Street Food
Exploring Amsterdam’s culinary scene is a must, and trying Dutch street food is a great way to dive in. Sample classics like stroopwafels (thin caramel-filled waffles), bitterballen (crispy meatballs), herring, and poffertjes (mini pancakes).
Street markets like Albert Cuyp Market and Foodhallen offer a wide range of authentic Dutch foods alongside international options. Don’t leave without tasting local cheese and traditional dishes like stamppot or Indonesian-inspired rijsttafel.
- Best Places: Albert Cuyp Market, Foodhallen, and various street vendors.
- Insider Tip: Try herring from a street vendor for a truly authentic experience, best enjoyed with onions and pickles.
31. Cannabis & Coffee Shop Culture
Amsterdam is famous for its relaxed cannabis culture, with numerous coffee shops where adults can legally purchase and consume marijuana. Popular spots like The Bulldog and Green House offer a relaxed atmosphere where locals and tourists alike can enjoy cannabis in a social setting.
While coffee shops are abundant, it’s important to know the rules, as smoking in public spaces is not allowed, and coffee shops are regulated. Even if you’re just curious, visiting a coffee shop is a uniquely Amsterdam experience.
- Popular Coffee Shops: The Bulldog, Green House, and Barney’s.
- Insider Tip: Ask the staff for recommendations based on your experience level; they’re usually very knowledgeable and happy to help.
32. Shopping in Amsterdam
Amsterdam offers a unique shopping experience, with options ranging from trendy boutiques and luxury stores to independent shops and street markets. The Nine Streets (De Negen Straatjes) is one of the most popular shopping districts, filled with vintage shops, artisan boutiques, and cosy cafes.
For high-end fashion, head to PC Hooftstraat, while local markets like Albert Cuypmarkt and Waterlooplein Flea Market are perfect for bargain hunters and those looking for unique souvenirs.
- Best Time to Shop: Weekdays for a less crowded experience.
- Insider Tip: Don’t forget to check out Dutch cheese shops and local chocolate boutiques for edible souvenirs.
Unique Neighborhoods and Quarters
33. The Jordaan District
The Jordaan is one of Amsterdam’s most charming neighborhoods, known for its narrow streets, canals, and quaint houses. It’s home to boutique shops, art galleries, and cafes, making it perfect for a leisurely afternoon of exploration.
With its relaxed atmosphere and picturesque views, the Jordaan offers a wonderful mix of local life and hidden gems waiting to be discovered.
- Best Time: Late morning or early afternoon for a relaxed stroll.
- Insider Tip: Explore the area’s courtyards (hofjes) and visit the Noordermarkt on weekends for local food and crafts.
34. The Begijnhof
The Begijnhof is a peaceful, hidden courtyard in the heart of Amsterdam, originally home to the Beguines, a Catholic sisterhood dating back to the Middle Ages.
The courtyard is surrounded by historic buildings, including one of Amsterdam’s oldest wooden houses and the English Reformed Church. It’s a serene escape from the busy city and offers a look into Amsterdam’s religious and architectural history.
- Address: Begijnhof 30, 1012 WT Amsterdam.
- Best Time to Visit: Early morning or late afternoon for a quiet visit.
- Insider Tip: Respect the silence in this private residential area, as people still live here.
Architectural Gems
35. Oude Kerk (Old Church)
Situated in the heart of the Red-Light District, Oude Kerk is Amsterdam’s oldest building, dating back to 1213. This historic church features stunning stained glass windows, intricate wooden carvings, and impressive architecture. It’s a peaceful place to visit amidst the bustling neighbourhood, and its exhibitions and events add a modern twist to the historic setting.
- Address: Oudekerksplein 23, 1012 GX Amsterdam.
- Best Time to Visit: Morning for a quiet and reflective experience.
- Insider Tip: Climb the tower for panoramic views over the Red-Light District and Amsterdam’s rooftops.
Amsterdam’s diverse attractions and experiences offer something for every type of traveller. From nature walks and traditional Dutch cuisine to modern art and immersive experiences, the city caters to a wide range of interests. Embrace the journey and make your Amsterdam experience truly unforgettable.